Social Franchise Consultant, Bangladesh

Job from Pathfinder International
Closing date: 09 Jan 2017

Background and context for assignment

The five-year, $86 million, USAID/DFID-funded NGO Health Service Delivery Project (NHSDP) provides technical assistance and capacity building to the “Smiling Sun” (“Surjer Hashi” in Bangla) network of 25 local NGOs that manage 388 static clinics, around 10,000 satellite clinics and nearly 8,000 community health workers throughout Bangladesh. These provide an essential service package (ESP) of primary health care services specifically aimed at ensuring access for poor and underserved populations. This includes services for family planning and reproductive health; maternal, newborn and child health; primary communicable disease control and curative care; and behavior change communications and community mobilization.

USAID/Bangladesh is committed to further strengthening the Surjer Hashi health care network, moving it towards greater financial sustainability and empowerment in the context of Bangladesh’s progress towards Universal Health Coverage. NHSDP, under the leadership of USAID, has initiated the process to register and establish an independent company to oversee the Surjer Hashi (SH) network, initially through a franchise approach. This will be the platform for more effectively responding to a changing health sector environment including factors such as reduced grant funding from donors to support NGOs; the need for government to outsource some aspects of health service delivery; and the growth of alternative health financing mechanisms such as social health insurance, etc.

USAID has provided specific guidance to NHSDP for establishing the SH network body, with an email from the COR dated 15 October 2016 stating that “USAID…technically concurs with the proposal to register as a company limited by guarantee. USAID also concurs with the recommendation to begin the process as a franchise model, with the target of moving toward the management model in the post-NHSDP period.”

NHSDP has hired a local consulting firm, Odin, represented by Maksud ul Islam, to manage the company registration and to “develop a transition plan to operationalize the new SH organization as the independent owner and operator of the SH brand and the health services thereunder”. The company is to be registered by the end of December 2016. In order for the company to effectively begin operating as the franchisor within the life of NHSDP, the company will need to start operations from January 2017.

Definition of Franchising: A long-term cooperative relationship between two entities—a franchisor and one or more franchisees—that is based on an agreement in which the franchisor provides a licensed privilege to the franchisee to do business.
Purpose

The purpose of this STTA is to formulate a simple and feasible franchising approach that will allow for the new SH Company to quickly franchise SH clinics beginning early in 2017. This includes establishing the priority criteria for clinics to be licensed by the franchisor; and formulating a clear, manageable franchising process.


Tasks (including preparation)


Develop a franchise approach and strategy for the network


Develop a phased approach for implementation and basic quality criteria for individual clinics to be licensed as franchisees of the Surjer Hashi Company using global quality standards


Criteria must be simple enough to be readily verified by an independent third party at scale (nearly 400 clinics all around the country) on an annual basis


At the same time, criteria must be meaningful and credible in terms of establishing and maintaining the Surjer Hashi Network as a source of quality health and FP services. Quality must be credible with reference to internationally accepted minimum standards; as well as credible for local users.


Design the process and tools required to implement the franchise licensing approach.


Formulate an implementation plan, including staffing, budget and timeline, to functionalize the franchise.


Deliverables


Franchise approach and strategy document


Set of basic quality criteria for licensing of clinics as franchisees


Process and tools required for implementation (to be specified during the development of the franchise approach document)


Implementation plan, including budget, timeline, and staffing plan


In-country counterpart(s)

Bruce Rasmussen, DCOP-SD
Other (e.g., unit requirements)

Mohamed Abu Nar, Sr. Program Director
Comments

Applicants should send CV and statement of interest to Sarah Lance, slance@pathfinder.org by December 31, 2016

How to apply:

Applicants should send CV and statement of interest to Sarah Lance, slance@pathfinder.org by December 31, 2016

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